INTERNET MARKETING- PLANNING

INTERNET MARKETING

DEFINITION

Digital marketing  planning is the word which is most popular in  marketing.  The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile, Scannable Surface.  Nevertheless, the mission of the company and the overarching business strategy.

• Attract, convince, convert, and make your customers fall in love with your product or service.  

• Plan all the strategies and actions to reach your target customer.

• Segment your marketing campaigns to provide value in every stage.

STRUCTURE OF DIGITAL MARKETING PLAN 

STEP 1: SITUATIONAL ANALYSIS

The digital marketing plan is to carry out an internal and external analysis (SWOT analysis) of the firm. A useful framework for this is the SWOT analysis that allows you to look at the strengths, weaknesses, opportunities, and threats of a company and the market at large.

SWOT ANALYSIS- Digital Marketing

STEP 2: ESTABLISH DIGITAL MARKETING GOALS

Digital advertising plan with the SMART desires framework: specific, measurable, workable, relevant, and well-timed goals.  

• Not a SMART objective: “I want to increase the number of visits to my website"

• SMART objective: “I want to attain 20,000 visits a month on my website each month within three months. To do so, I’m going to do X, Y, and Z.”

STEP 3: MARKETING STRATEGY

1. SEGMENTING YOUR TARGET AUDIENCE:

        

         Know who you want to deal with, what their tastes, wishes, or possibilities are, in which are you trying to meet their expectations, and many others. This is the time to create your customer personal.

2.  POSITIONING:

        

           To achieve proper positioning, it's crucial that you are very clear (and reach your audience in the same way) about what your value proposition is and what it entails. You need to know how you’re going to communicate your unique value proposition and how to do so appropriately in the channels where your audience is present (social media, blogs, email marketing, and more).

3.  CONTENT STRATEGY:

         

          This is important for creating, distributing, and managing original content that attracts users and positions the brand as referential in users' top of mind. 

STEP 4: DIGITAL APPROACH

Based on our dreams (attraction, conversion, and loyalty), we’ll start to carry out considered one of a type techniques: e-mail advertising and advertising campaigns, social media, CRM, net optimization, search engine optimization strategies, Paid Media advertising, and so on.

Technology has emerge as a crucial tool for implementing virtual techniques, making it essential as a way to discover ways to get the most out of it,  the range of channels to manipulate is multiplying and the amount of statistics we get about our clients is growing, it’s important we use Marketing Automation system.

STEP 5: MEASURING RESULTS AND KPI'S

The one of the most crucial step is studying the results. Analytics has turned into a crucial pillar for efficiently optimizing digital advertising and marketing overall performance and spending.

We should measure every motion the use of KPI's to discern out if we earned the ROI we anticipated. Measuring the effectiveness of the strategies and activities on the  real-time statistics visualization machine. We implemented in our virtual advertising will help us accurate what doesn’t work to achieve the desires we set.

To know more have a look at it Surya Informatics